Cosmetics giant CoverGirl has released their latest line of beauty products targeted specifically at drag queens this weekend. The appropriately titled “CoverQueen” line of cosmetics has been specifically formulated to work best with drag queen’s skin.
“We realized that the drag queen was the fastest rising group of cosmetics users in the market today, and we wanted to focus on this untapped market potential,” said CoverGirl spokeswoman Rebecca Neustedt in a recent GQ Magazine interview. “With that in mind, we wanted to create a line of cosmetics that worked better with their skin types and pH levels.”
The response has been swift from other cosmetics manufacturers. Avon consultants have already been seen in the Castro district of San Francisco, and Maybelline’s new “She wasn’t born with it, so it must be Maybelline” ad posters have sprung up in gay bars across the country.
